Five decades after New Yorkers had to fight to keep a single gay bar open, it's time to ask: What happens when Pride is for sale?Įvery year, debate erupts anew over the corporatization of Pride. However revelers feel about the relationship, Pride celebrations and the corporations that sponsor - and profit off them - are at this point deeply intertwined, with far-reaching consequences. ![]() For others, it's a betrayal of the movement's radical roots. For some in the community, that's a sign of mainstream acceptance. Rainbow merchandise abounds, and companies often boast the splashiest floats in the parade. A year later, marches to commemorate the riots and celebrate the identities of the agitators inaugurated the annual festivities that became known as "gay pride." Half a century on, as Pride has evolved into a party-focused, heavily branded affair, the celebration sometimes seems more retail than riot. The end of this month marks 50 years since New York police raided the Stonewall Inn gay bar, prompting patrons and LGBTQ residents to fight back in a series of riots that ultimately kicked off what was then called the gay liberation movement. Please enable JavaScript for the best experience. Warning: This graphic requires JavaScript.
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